Wools of New Zealand
Brand, website and multi-channel campaigns
Develop a brand to combine traditional kiwi values with sustainability and world-leading wool manufacturing innovation.
Wools of New Zealand is a community of New Zealand farmers committed to growing the best wool in the world by championing sustainable processes and leaving a lasting legacy. With only a small team in the UK, they required creative support and initially approached us to develop their brand for UK suppliers and manufacturers. We built a standout website and have helped them to deliver a number of successful campaigns and product launches.
The Solution
We built a fully responsive website to promote Wools of New Zealand in the UK that echoed their ethos of environmental guardianship and innovative sub-brands.
To highlight their groundbreaking material processes and unique benefits of New Zealand wool, we also crafted a host of marketing assets that would set them apart from competitors. From a suite of product brochures and showroom sales aides to an ‘Introduction to Wools of New Zealand’ video showcasing the wool’s journey ‘from field to shop floor’.
Supplier of wool products into
Marks & Spencer and John Lewis
following successful campaign
The Results
Wools of New Zealand have had excellent results since the UK launch, including winning an award for their wool sustainability campaign. They directly supply some of our largest clothes and soft furnishings brands such as Marks and Spencer, John Lewis & Partners and Ulster Carpets and have since launched their own carpet range across retailers in New Zealand
