Lois Baker

So, what do you do?

I’m ewe's Digital Marketing Executive. I have experience in a range of different types of digital marketing including social media marketing, email marketing and SEO. My main role is assisting with running social media campaigns, but I love lending my experience in other areas when I can.

What has inspired you lately?

I’m inspired by my friends. They all have very can-do attitudes. Before I met them, I would be a bit self-doubtful, but they have definitely rubbed off some of their self-belief onto me.

As Digital Exec, if you could work on a digital campaign with any brand in the world who would it be and why?

I would love to work with Burberry, I’m really inspired by the marketing they produce. I find it amazing that a brand that is over 150 years old manages to stay relevant.

What was the last brilliant idea you had?

Connecting my Amazon Alexa to all the lights in my flat. It means that once I’m tucked up in bed, I can just ask her to turn off the lights for me without having to get up to turn them off for me.