Fujifilm – Social Media Campaign
Fujifilm were looking to launch a Facebook & Instagram ad campaign to market their new X-A3 entry-level digital camera. We were challenged with increasing product/brand awareness, web traffic and online sales to their designated retail partner, Jessops.com. The target audience being younger, social media savvy and who predominately photograph on their smartphones.
We targeted key audiences and asked ourselves why a photographer takes a picture, and what feelings transpire through this experience. Using these scenarios, we focused on a range of emotive touchpoints and used this as the key selling points, as opposed to focusing on the functionality of the product. Once we had the concept, we focused on targeted social advertising in the form of Facebook and Instagram.
We implemented this concept by setting up carousel, canvas and video social media campaigns which optimised traffic towards designated third party retailer Jessops.com. By doing this we were able to remarket to users that had previously visited the site but were yet to convert to purchase.
Campaign results were elevated by strong performance, of not only lookalike audiences, but also as a result of the audiences created by targeting bloggers, travellers, keen photographers and smartphone users. Key demographics for the brand’s new product offering.
We were able to deliver an increase of over 60% in online sales of the X-A3 for Jessops.com.